Beaches form one of the British holidaymaker’s favourite destinations. Kids often ask to spend their days paddling, building sandcastles, and eating ice cream. They are also an extremely dangerous place if you don’t know (or don’t understand) the hazards.
The RNLI is the UK body responsible for the provision of lifeguarding services on beaches, and upwards of two thirds of their workload can be put down to rescues caused by hazardous rip currents. Our recent study found that a lot of these rescues could be as a result of misinformation in the public domain.

Perranporth beach in May 2014. Multiple rips visible alongshore. Could you spot them?
In that same study, 35% of people were unable to identify the flags used by the RNLI to designate a safe area to swim, and when asked to spot the safest area to swim in a photo showing a rip current, 40% of respondents incorrectly said that the apparent calm area (the rip current) was the safer area to swim.
If you’re heading to the beach this summer, or taking your children there, it’s so so important to ensure that you know what you’re looking for when identifying a safe area to swim, or for your kids to play. Always try and look for a lifeguarded beach, and take some time to educate yourself on the risks of rip currents and what to do if you’re caught in one.

Synopsis of our recent study on rip current myths and public perception.